As the nuclear agreement was reached between Iran and the P5+1 in July 2015 and implemented on January 16th, a considerable number of Dutch companies expressed willingness in increasing their presence in the Iranian market. This enthusiasm led to two Dutch commissioned pavilions at the exhibition which were organized as a partnership between the FME, the NAFTC and East-West Trade & consulting. 21 companies were present within these two pavilions which were located in the Agro and the Food & Beverage technology halls of the exhibition. An additional number of 12 Dutch companies were present independently within these two halls as well as other sector specific halls of the exhibition: Food & hospitality, Food ingredients; bringing the total number of Dutch companies to 33!
The event took place from May 30th to June 2nd with an official reception at the Dutch embassy in Tehran on June 1st with the presence of many large Iranian agricultural companies and entrepreneurs.
Iran-Agro 2016 proved to be a great success. The Dutch agricultural community is taking concrete steps in order to export its highly regarded products, machinery and expertise to Iran. There is a high hope that this trend will continue and that more companies will take the next step: producing locally. This will not only help them be more price competitive but will also enable them to use Iran and its vast natural and human resources in order to better serve the neighboring markets.